Infytrix

Project Name

eCommerce Advertising Software

Year

2024

Domain

Ecommerce

Device

Web only

Brief

Infytrix is a perfect choice to excel in your business as we hold the expertise in marketing, technology, financing, artificial intelligence and content optimization to aid your brand with immense growth and success. Infytrix assure to support the client with vast knowledge of different domains.

The Problem

Our e-commerce advertisement company managed multiple clients on platforms like Amazon and Flipkart. Tracking key metrics (ACOS, TACOS, Impressions, clicks, orders, spend, sales, units, CPC, CTR, CVR, and AOV) on Excel sheet is crucial for optimizing campaign performance. However, relying on manual data entry in Excel made it challenging to efficiently monitor and report client data.

The image shows, every new client face problems at certain stages.

Competitor Analysis & User Flow

Conducting competitor analysis revealed a gap in the market for a comprehensive dashboard solution that automated data collection and provided actionable insights. User flow analysis highlighted the need for a seamless interface where clients could easily access and interpret their performance metrics.

Role & Process

To address the challenges, we did research and decided to develop a dynamic dashboard using Power BI for robust data analysis and visualization. Additionally, we designed a user-friendly interface in Figma, incorporating login and account journey features to enhance accessibility and usability for clients.

Sketches & Wireframing

We began by drawing out ideas and designing the login and dashboard at the same time. We had lots of talks about making sure the interface is easy to use, considering that Power BI has its constraints.